Web Survey Bibliography
Introduction: Judie Lannon in the editorial in Market Leader in January this year wrote about open source creativity: “It seems that every major technological advance requires an event of huge significance to legitimise its presence and demonstrate to the doubters and laggards that something big has actually happened. “It is arguable that the US election serves not only to demonstrate that the log cabin (or as the global age requires Kenyan goatherd) to White House myth is alive and well, but also that the internet’s promise is now a reality. The internet energised millions of people around a cause” From now on, no political campaign and eventually no advertising campaign will be fought without a vast amount of creative activity being harnessed by the internet for the candidate’s or brand’s benefit. ‐to‐reach groups e.g. the young and business people, and the unique advantages of mobile surveys which include: increasing number of mobile internet sites, the very personal nature of the mobile, the high level of respondent approval, fuller verbatim comments, sampling by location, better surveys in developing countries. Examples of the arguments for mixed mode studies will be given together with examples of the misunderstanding regarding SMS, WAP1, WAP2 HTML among professional researchers and the general public. ‐ ware development, the perceived intrusion of online into people lives, the difficulties in protecting respondent privacy, consumers as co‐creators devising their own questionnaires, using client data bases and confusion of critical mass of data and reliability of data and above all from WAPOR’s point of view, the lack of consistency of survey research codes of conduct across countries.
Scope: This paper examines the cynicism which still exists around online research—be it via the channel of personal computer or via the channel of cell/mobile phone. We shall look at the growth of online methodologies across countries and some predictions of future growth.
We will look at the evidence of the shared advantages of online computer and mobile phone will be shown and the unique characteristics of each: Response rates, speed of response, access to difficult
The paper then covers the threats which online research of all kinds bring to our profession. These threats include: The deliberative blurring of research and other marketing activities, brand ambassadors posing as researchers, observers without survey research training, the blurring of professionals, semi professionals and consumers on social networks and online focus groups, no certainly of our knowing who we are interacting with, too few trained ethnographers and semiologists, researchers failing to inform respondents that they cannot proceed with any survey without first gaining voluntary informed consent, difficulties in gaining permission of respondents, the slow development of soft
The paper will end on how consumers are changing and how these changes are impacting on questionnaire design, sampling and the use of panels and continuous research and ad hoc surveys. Specific examples will be given from employee attitude studies, consumer satisfaction studies, B2B studies, political polling, media surveys.
Conference homepage (abstract)
Web survey bibliography (4086)
- The Effects of the Initial Mode of Contact on the Response Rate and Data Quality in an Internet-Based...; 2009; Wiseman, F.
- Doing Research in the Real World; 2009; Gray, D. E.
- Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research Mode; 2009; Pferdekämper, T., Melcher, T.
- Internet-based surveys and urban design education: A community outreach graduate project in Redding,...; 2009; del Rio, V., Levi, D.
- Exploration of secondary students’ creativity by integrating web-based technology into an innovative...; 2009; Jang, S.-J.
- An experimental mixed mode design on a general population survey ; 2009; Eva, G.
- Declining Working Phone Rates Impact Sample Efficiency; 2009; Piekarski, L.
- Using Non-Probability Samples for Confusion Surveys - Mall Intercepts and the Internet; 2009; Ericksen, E. P.
- Using Debit Cards for Incentive Payments: Experiences of a Weekly Survey Study; 2009; Gatny, H. H., Couper, M. P., Axinn, W., Barber, J. S.
- Characteristics of Cell Phone Only, Listed, and Unlisted Telephone Households; 2009; Tarnai, J., Schultz, R., Moore, D.
- Cell Phone-Only Households: A Good Target for Internet Surveys?; 2009; Bates, N.
- Nonsampling Error Research in Practice; 2009; Brick, J. M., Kalton, G.
- Total Survey Error: Past, Present, Future; 2009; Groves, R. M.
- Envisioning the Survey Interview of the Future ; 2009; Conrad, F. G., Schober, M. F.
- Metrics for panel contribution: a non probabilistic platform; 2009; Gittelmam, S. H., Trimarchi, E.
- Are telephone Surveys a dying bread. How declining response rates can be explained and resolved; 2009; Degen, M., Obermüller, A., Schielicke, A.-M.
- Relation between values and topic of a survey in internet panel research; 2009; Vis, C., Marchand, M.
- The potential of mobile research: Implications for the future and the role of industry standards; 2009; Nelson, Li.
- Factors Contributing to Participation in Web‐based Surveys among Italian University Graduates; 2009; Cimini, C., Girottu, C., Gasperoni, G.
- Integration of different data collection techniques using the propensity score; 2009; Camillo, F., Conti, V., Ghiselli, S.
- Mode effects in Switzerland: non‐response and measurement error on the European Social Survey; 2009; Roberts, C.
- The mixing of survey modes: application to Laon web and face‐to‐face household travel survey...; 2009; Bayart, C., Bonnel, P.
- Reason analysis: an ambitious alternative for mixed‐mode survey design; 2009; Jerabek, H.
- An innovative open source strategy for the development of electronic questionnaires for statistical...; 2009; Degortes, M., Landriscina, M., Murgia, M.
- Response rates in multi actor surveys; 2009; Pasteels, I., Ponnet, K., Mortelmans, D.
- Unit non‐response in panel surveys: empirical finding from an experiment; 2009; Haunberger, S.
- Do cash incentives helps with RDD studies? Examination of results from a national and a statewide survey...; 2009; Miller, Y., Barger, K., Hearn, D.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Accuracy of Estimates in Access Panel based Surveys; 2009; Enderle, T., Münnich, R., Bruch, C.
- New developments in survey methodology for official statistics; 2009; Bethlehem, J.
- Survey cooperation: response to initial and follow-up requests - Recent experiences from the recruitment...; 2009; Bartsch, S., Engel, U., Schnabel, C., Vehre, H.
- Methodological Research for Longitudinal Surveys; 2009; Lynn, P.
- Using Mobile Phones to Administer a Working Memory Updating Task in a Survey - Cognitive Performance...; 2009; Schmiedek, F., Riediger, M., Lindenberger, U., Wagner, G. G.
- Accessibility of individuals for mobile phone surveys; 2009; Gabler, S., Häder, S.
- Mixed Modes and Measurement Error: Comparing face-to-face, telephone and web modes ; 2009; Hope, S., Nicolaas, G., Jaeckle, A., Lynn, P., Nandi, A., Campanelli, P.
- The Difficult but Essential Challenge of Designing Mixed-Mode Surveys; 2009; Dillman, D. A.
- Overcoming the challenges of measuring self-reported digital media use: Using feedback to increase data...; 2009
- The Internet survey ; 2009; Getka-Wilczynska, E.
- Modelling online survey participation among Italian university graduates ; 2009; Cimini, C., Girotti, C., Gasperoni, G.
- Coverage rates of mobile telephones and the Internet in Italy ; 2009; Fabbris, L., Gorelli, S.
- Imperfect frames and new data collection techniques ; 2009; Biffignandi, S.
- Web based survey methods workshop; 2009; Weiss, M.
- Web Surveys; 2009; Bosnjak, M.
- Internet Surveys and the Demise of the Matrix; 2009; O’Neill, G., Freedman, S.
- Assesssment of Potential Bias in Telephone Survey Estimates Due to Noncontact and Noncoverage When Household...; 2009; Khare, M., Wouhib, A.
- Experimenting With Speech Interactive Voice Response, Touchtone Data Entry and the Web for the National...; 2009; Cantor, D., Brick, P. D., Tourangeau, R., Conrad, F. G.
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- The Impact of Technology on Research Quality; 2009; Milla, P.
- Respondent Technology Preferences; 2009; Miller, C.
- Getting In Line with Online: Making Sense of Chat-based Focus Groups, Ethnogrophies, Blogs, and More; 2009; Longo, J.